Services / Financial Planning
We study the parts of wealth management that usually stay out of view: how fees are set, what you actually get for them, how the planning works, and what most firms leave out. We publish what we find, so you can see the reasoning behind our work before you trust it.
Research Areas: Incentive alignment Capital efficiency Open Methodology Integrated Planning
Incentive Alignment
A firm shouldn't earn more just because your account grew, or steer you toward a product for the commission. We charge a flat fee, take no kickbacks, and let nothing about how we're paid change the advice you get.
Capital Efficiency
Most of what Canadians pay for in wealth management isn't worth the cost. We focus on the money lost to tax, trading, and fees, not on beating a market we don't think anyone beats.
Open Methodology
You should see how we reached a recommendation, not just take it on faith. We believe financial management assumptions and reasonings should be written down and open to the client.
Integrated Planning
Most firms handle your investments and send you elsewhere for the hard parts. We do the corporate, tax, and estate work in one place, so the pieces actually fit together.
The death of traditional wealth management
Systemic Stewardship May 8, 2026
Open Methodology May 8, 2026
How Canadians come to trust software with their money
Canadians already trust software for some money decisions and not others. We map which ones have crossed that line, which are crossing now, and which are still years off.
Incentive Alignment May 1, 2026
How much Canadians overpay for advice
What households pay each year for advice that costs far less to deliver than it used to, and why that price hasn't moved.
Integrated Planning April 30, 2026
Tax-loss harvesting in a Canadian account
How to harvest losses without tripping the superficial-loss rule, and what the discipline is actually worth over time.
Open Methodology May 8, 2026
Wealthsimple, Persona, and where your ID goes
To keep using Wealthsimple, Canadians are now asked to upload a photo of their government ID and a selfie. The check runs through Persona, a US identity firm whose funding was led by Peter Thiel's Founders Fund, the same investor behind Palantir. We look at what Wealthsimple actually collects, where it goes, and what the law lets a US provider do with it once it's there.
